Event
02
07Kim Bespoke x KUV Marketing Class Project
Phan Giang | 02.07.2025Marketing students at Keiser University Vietnam worked with Kim Bespoke, a luxury tailoring firm, to complete their Final Marketing Project in June 2025, connecting classroom learning with real-world experience.
Session 1: Client Briefing
Mr. Justin, Kim Bespoke's Brand Manager, presented the brand's identity, values, and market positioning. Students leveraged consumer insights, market trends, and SWOT assessments to shape their campaign strategies.
Session 2: "Dress for Success" Workshop
This interactive class taught students about business clothing and professional etiquette. A shooting and one-on-one suit consultations helped students understand fit, fabric, and how to portray a polished professional image all essential facets of personal branding.
Session 3: Final Pitching Day
Students pitched innovative, Gen Z-focused marketing strategies. Their work was reviewed by a panel including Mr. Justin and Ms. Soline Le (Vice Dean of Degree Programs), who offered constructive feedback. The day ended with a networking tea break to celebrate their growth.
This three-part series offered students a chance to apply their knowledge, gain client-facing experience, and enhance their strategic communication skills.
Sincere thanks to Mr. Justin and the Kim Bespoke team for your mentorship and support. Your collaboration made a lasting impact on KUV’s future marketers.
