The Business Administration program at Keiser University, HCMC is designed to provide students with a comprehensive foundation of knowledge about business operations in a globalized environment, while also developing strategic thinking, management, and decision-making skills – key elements for success in various fields.

The study pathway for students is divided into distinct phases:

• First Year: Students begin with general education courses to build essential critical thinking and academic skills required for higher levels of study.
  Second Year: Students continue with foundational courses in the field to gain a deeper understanding of how organizations and businesses operate.
  Third and Fourth Years: Students may choose study abroad pathways or complete the last two year in Vietnam with a specialized concentration to focus on developing expertise and skills tailored to their personal interests and career goals. The available concentrations include:
  
  • Marketing
  • International Business
  • Finance
  • Transportation & Logistics
  • Entrepreneurship
  • Esports Management
  • Human Resource Management

The curriculum at Keiser University, HCMC combines theory and practical application, offering students opportunities to learn through projects, real-world case studies, and corporate internships. Upon graduation, students are well-equipped to pursue professional or managerial positions in domestic and international businesses or to start their own ventures with a solid foundation.